According to global digital commerce consultancy Salmon, online retail sales are predicted to top £1 billion this year on what’s become known as Black Friday. It’s therefore vital that supply chain businesses are equipped to cope with an unprecedented seasonal rush. For most retailers, the run up to Christmas is traditionally their busiest time of year and Black Friday, which falls on November 27, is a relatively new phenomenon. First recognised in the USA, it is fuelled by the increasing popularity of online shopping and creates its own challenge. Millions of people will be making a start on their Christmas gift shopping on Black Friday. Logistics businesses therefore need to ensure they have appropriate materials handling equipment in place to fulfil a big spike in orders. Our short-term hire team can help you with your preparations. However, warehouse equipment and electric counterbalance forklifts are heavily in demand at this time, so our advice is to book early to secure the extra trucks you need.
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